![]() ![]() “Your goal should be to capture the message of your show as concisely as possible,” said Prohvonik. In our episode on making great podcast trailers, Maya Prohvonik, who leads R&D for Spotify's podcasting platform Anchor, recommended keeping your podcast trailer short and focused. Here are a few best practices we shared:ġ. In season 1, we covered topics related to podcast distribution and analytics. You can tune in to the conversation around each of our episodes by following us on Twitter 4 Podcast Best Practices from The Input Season 1 Understand how to optimize your podcast show pages with lessons from Natalie Tulloch, Global Lead, Spotify Sound Up. Learn all about key podcast promotion strategies from Nicole Buntsis, Podcast Marketing Lead at Spotify, featuring promotion on social media and sharing interesting podcast content. Season 2 of The Input covers podcast promotion and optimization with experts from Spotify’s editorial and marketing teams.įind out why Spotify’s podcast playlists are important for podcasters from Spotify’s Jessica Diaz-Hurtado, Podcast Editor, Music and Entertainment. The Input is hosted by Xavier “X” Jernigan, Head of Cultural Partnerships at Spotify and host of Spotify’s morning show "The Get Up." In each episode, X shares best practices on podcasting from experts within Spotify, covering topics like understanding Spotify’s podcast analytics and creating the perfect podcast trailer. We’ll also recap some of the best practices around podcast creation and distribution we shared in season 1. In this article, we’ll share what you can expect from The Input season 2, which covers podcast growth and optimization. ![]() ![]() In each episode, we feature podcast best practices shared by members of Spotify’s team. One of those resources is The Input, our video series on podcast best practices. We’ve also been sharing resources around every topics that podcasters want to learn more about, like landing dream podcast guests, how to write show notes and show descriptions, and organizing remote interviews. We've released new programs for podcast creators, like paid subscriptions new features for podcast subscribers, like podcast timestamp sharing and new improvements for the podcast industry, like our new podcast charts. Spotify, though, has been putting more weight behind the effort, investing heavily into its technology with its " Streaming Ad Insertion" tool and $235 million acquisition of ad tech company Megaphone.In 2019, we launched Spotify for Podcasters-and it's been a busy couple of years. Podcast monetization has been tricky for some streaming companies since it's difficult to measure the return on investment in podcast advertising. It kicked off its podcast push nearly three years ago, acquiring Gimlet Media, Anchor and Parcast, and has made big investments to get exclusive rights to stream shows from Joe Rogan, Michelle Obama, and Prince Harry and Meghan, the Duke and Duchess of Sussex. Spotify has worked to strengthen its advertising business and attract new Premium subscribers by bringing popular podcasts to the app. The new tool will be available through Anchor, the podcast platform Spotify acquired in early 2019, where creators can apply to publish their videos. The company began testing video podcasts last summer with a handful of talent. Podcasters can choose to use Spotify's subscription feature to charge users access to video podcasts. Spotify is pitching its video podcasts feature as a way for creators to increase their revenue, audience and engagement.
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